It associates your brand to classical music and jazz. DABClassic Radio reaches an adult, educated and faithful audience through the DAB + digital radio in 12 Spanish cities and its digital platforms. Sponsor a program or section is a direct and close way to connect with that audience.
DABClassic Radio in figures
- 12 Spanish cities with DAB + digital radio
- 10,000 visitors per month
- Multiplatform: own app, third party app, Alexa, Spotify, Apple Podcasts, Instagram and YouTube
- Specialized programming in classical music and jazz
Audio is the only means that does not require full attention and creates real emotions.
Sponsorship forms
- Programme sponsorship: your brand as an official sponsor of a program («This program is sponsored by...»), in antenna, on podcast platforms (Apple Podcasts, YouTube Music) and with a graphic presence on our social networks (Instagram, Facebook and YouTube).
- Advertising wedges: 15 to 30 seconds before, during or after the program.
- Entries of the presenter: naturally integrated into the discourse.
- Section sponsorship: associates your brand to a specific segment (e.g., «the new launch section, sponsored by...»).
- Sponsored content: interviews or reports conducted in collaboration with your brand.
Our voices
Meet some of DABClassic's collaborators in their Instagram interviews: Massiel, Gemma, Irene, Ana and Laura..
Our audience
- Faithful core (45-70 years): classic and jazz fans, with high purchasing power, who listen at home or in the car and value the sound quality of DAB + and streaming.
- Urban professionals (30-50 years): listen while working or concentrating, through the app or the web. A very attractive audience for premium brands.
- Jazz fans with DABModern: our sister station, with a slightly younger and more urban profile.
The classical music listener has, in general, a high educational level and a medium-high income, and a frequent cultural consumption: concerts, opera, travel. This is why this public is especially interested in brands of wines and gastronomy, cultural tourism, private banking and property management, premium automotive, publishing and audio or technology.
What includes your sponsorship
- Flexible duration: monthly, quarterly or annual.
- Category exclusivity: to consult, so that your direct competence does not sponsor the same space.
- Follow-up to results: promotional codes and links with monitoring to measure return.
- Reuse of content: you can share the sponsorship clips on your own networks.
Rates
Each sponsorship is different: the price depends on the format, duration and number of emissions. Tell us what you're looking for and we'll make you a tailor-made proposal.
Contact
Write us to [email protected] or send us a message to @ dabclassic on Instagram or Facebook.
